ABOUT AMIWHO
Some People Find Their Calling.
Mine Found Me.
THE FOUNDER’S STORY
AmiWho was built while I was starting over as a single mother, learning firsthand the value of structure, clarity, and resilience under pressure.
That experience shapes how I work today. I understand what it means to carry a lot and keep moving forward, and I bring that same steady, practical energy to every client I support.
Outside of work, you'll find me enjoying great food, a good glass of wine, and the hospitality industry I'm so passionate about. When you work with AmiWho, you're working with someone who truly understands the journey.
I understand what it means to carry a lot and keep moving forward.
AMI O’CONELL, FOUNDER
Meet the Team
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Ami O'Connell
FOUNDER
I hold a double diploma in bookkeeping and accounting, an arts degree majoring in writing, and I’m a registered BAS agent. I also have a global WSET wine accreditation, supporting my work with Western Australia’s hospitality and wine industry. I combine financial insight, clear communication, and industry understanding to help businesses make informed decisions. -
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Abviegail Mallari
SENIOR BOOKKEEPER
I joined AmiWho in June 2024 as a part-time Bookkeeper and transitioned to a full-time role as Senior Bookkeeper on 16 June 2025. In my role, I support clients with accurate financial record-keeping, payroll processing, and day-to-day bookkeeping tasks to help ensure smooth and efficient financial operations. -
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Pia Alday
BUSINESS ASSISTANT
I’m Pia, working alongside Ami to keep AmiWho running smoothly behind the scenes. I manage daily operations, workflows, digital assets, and internal systems to ensure everything stays organised and on track. I thrive on problem-solving and improving efficiency, creating space for the team to focus on their strengths while keeping the business structured, aligned, and moving forward. -
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Rebecca Bain
HUMAN RELATIONS AND ADMIN MANAGER
I'm Bec, and I've spent the last five years with AmiWho looking after HR and administration. I manage onboarding, employment documentation, compliance, and the everyday admin that keeps the team running. I enjoy the people side of the work just as much as the systems side, making sure everyone feels supported while the records stay accurate and the processes stay consistent. Five years in, I know this business well, and I take pride in being someone the team and our clients can rely on.
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Marie Jennings
OFFICE MANAGER
I help keep the business running smoothly by overseeing the day to day coordination of tasks, supporting the team, and making sure everything stays organised behind the scenes. From scheduling and communication to keeping systems and processes in place, I make sure the moving parts of the business stay on track. I enjoy bringing structure and consistency to a busy environment and take pride in being someone the team can rely on. My focus is on keeping things efficient, organised, and running seamlessly so our clients and team are always supported.
You'll be working with someone who understands the journey.
WORK WITH US
Bring us the part of the business that is eating your week. We will tell you honestly whether we are the right fit for it.